How we compare
The same checks are applied to every brand, in the same order, before anything is published. Where we can't verify something, we say so instead of guessing.
- Step 1
UK licensing first
A brand only gets listed if it holds a current UK Gambling Commission licence. No licence, no listing — regardless of any commercial offer.
- Step 2
Safer gambling tools
We look for deposit limits, reality checks, time-outs, self-exclusion and GAMSTOP participation, and how easy they are to find rather than whether they merely exist.
- Step 3
Terms clarity
We read the promotional terms: wagering, game weighting, maximum bet during a bonus, expiry and withdrawal restrictions. Sites that bury these lose marks.
- Step 4
Lobby and content
Whether the library is slots-led, bingo-led or broad, plus how usable search and filtering are once a lobby gets large.
- Step 5
Banking
Deposit methods, withdrawal routes, verification timing and anything that predictably slows a first payout.
- Step 6
Mobile experience
Mobile-first testing in the browser: registration, deposit, search and game load on a phone connection.
- Step 7
Support
Availability of live chat and email, and whether the help centre answers the questions people actually ask.
What we never do
- Print bonus amounts or spin counts that may be out of date — we link to the operator instead.
- Invent ratings, player numbers, payout speeds or testimonials.
- Change a review because of a commercial arrangement.
- Suggest gambling is a way to make money. It isn't.